Who we are

What About Wheat? is brought to you by the Canadian Wheat Nutrition Initiative (CWNI), a group that knows wheat from farm to fork. CWNI members include grower associations and millers from across Canada.

CWNI is supported by a Science Advisory Council made up of food and nutrition experts. With their knowledge and expertise, you can rely on What About Wheat? for accurate and useful information about wheat nutrition. Learn more about our Science Advisory Council.

What about Wheat? is funded by our member organizations.

How we can help?

The What About Wheat? Media centre serves as a resource for media professionals seeking information on everything about wheat, wheat nutrition, Canadian wheat and anything else wheat related you may have questions about.

Our Scientific Advisory Council is available your questions and wheat and nutrition. As a qualified resource for your audience, our experts provide the latest science-based information and research on a variety of wheat topics.

We also offer a variety of online resources and factsheets to answer common questions about wheat, wheat nutrition and health topics. Our Nutrition Research section also provides up to date links to credible wheat nutrition research, ranging from topics like gut and heart health to whole grains and gluten.

Looking for myth busting information about wheat? Check out our FAQs and video webinar archive featuring What About Wheat? Scientific Advisory Council members who cover a range of helpful information about communicating the research and science of wheat.

For general enquiries about Canadian wheat, including milling and farming, we can connect you with resources from our member organizations.

Media Contact

We welcome your inquiries. For information on What About Wheat? or to request an interview, please contact:

Jen Woodall
Project Coordinator,
Canadian Wheat Nutrition Initiative
Media@WhatAboutWheat.ca